What is "pharming"?

Pharming happens when a user is fooled into thinking a web site is legitimate based on how it looks. The user can be fooled into entering sensitive data such as a password or credit card number into the false web site. It is different than phishing in that the attacker does not have to rely on having the user click a link in an e-mail to deceive the user - even if the user correctly enters a URL (web address) into a browser's address bar, the attacker can still redirect the user to a malicious web site.

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